The Miami Boys Choir was formed in 1977 by Yerachmiel Begun. Chananya Begun. A group of Orthodox Jewish tweens called the “Miami Boys Choir” have gone viral on TikTok.
Chananya Begun, the son of the group’s founder, launched the TikTok account for the group in June. Begun told Insider he wanted to further his father’s legacy and do something “wonderful” for him. A group of tween Jewish singers known as the Miami Boys Choir have been a household name for decades within the Orthodox Jewish community, according to many people who grew up listening to them.
But over the past few weeks, they have become a viral sensation across the globe. The choir, which has released more than 30 albums, mostly composed by founder Yerachmiel Begun, blew up on TikTok after Yerachmiel’s 34-year-old son Chananya posted a clip from a 2007 performance of the choir’s Hebrew song, “Yerushalayim,” which has racked up 8. 8 million views on the platform.
@miamiboyschoir 🗣🗣🗣🗣 after 40+ years of performance excellence, here were 4 soloists who helped usher in big changes for the Miami Boys Choir – the beginning of the Gen-Z generation of MBC’s worldwide fans and followers (2008-2012) #vocals #solo #performance #israel #ישראל #מוסיקה #music #jewish ♬ original sound – Yerachmiel Begun and MBC Commenters said they fell in love with the catchy tune, saying they had been listening to it “on repeat” after discovering it on the platform. The four soloists in the video, who are now adults in their late 20s, became TikTok sensations, as thousands of viewers duetted the original clip and rated each of the soloists. One member, David Herskowitz, now 27, has since made his own TikTok account and posted a handful of Miami Boys Choir-themed videos.
@jxnvrd #duet with @miamiboyschoir #vocals THIS HAD BEEN STUCK IN MY HEAD FOR THE PAST WEEK #jxnvrd #miamiboyschoir #binyominBIAS ♬ original sound – Yerachmiel Begun and MBC Behind the story of a musical group finding success among a new audience who had never heard of them before is a personal tale of a son who simply wanted to honor his father’s work, said Chananya. He told Insider he set up the group’s TikTok account because at 66 years old, his father was not particularly interested in exploring opportunities on the platform himself. He’d always hoped it would go viral, but the song’s huge success still came as a shock.
Chananya’s perseverance and passion for the song that helped it go viral Formed in Miami Beach, Florida in 1977 and led by Yerachmiel, the Miami Boys Choir is made up of Jewish children who sing a variety of original songs which they have performed live across the US. @_j3r3l_ #duet with @QuickTalk_on_TikTok #JewishTikTok #miamiboyschoir #mbc #tiktok #viral #song #fyp #foryoupage ♬ original sound – QuickTalk_on_TikTok It took some convincing from Chananya before his father got on board with the idea of launching a TikTok account, the 34-year-old told Insider, as TikTok “wasn’t really his world or thing,” but Chananya saw an opportunity after spotting a pattern for young talented children going viral on the platform. Chananya, who has his own day job as the founder of a creative arts organization, said he had less work to do over the summer months, and decided to set up a TikTok account for the group on a voluntary basis.
He uploaded the 2007 clip of the choir’s performance of “Yerushalayim” on August 16, which he said got about 20,000 views overnight. Chananya Begun, 34, set up the Miami Boys Choir TikTok account in June. Chananya BegunNoticing that the video did relatively well in comparison to previous posts, he decided to upload the clip again a few days later, and it went hugely viral.
It is common for creators to repost the same video multiple times on TikTok to increase the chances that it will get pushed to viewers through the platform’s algorithm. “It was only the second video that went viral after I posted it again. Thank the Lord I did that,” he said.
The clip, which was captioned “Four Miami soloists in 40 seconds,” showed four boys singing along to the song in turn, while the rest of the choir, dressed in colorful shirts and standing in formation, performed a choreographed dance around them. @jxnvrd #duet with @miamiboyschoir #vocals THIS HAD BEEN STUCK IN MY HEAD FOR THE PAST WEEK #jxnvrd #miamiboyschoir #binyominBIAS ♬ original sound – Yerachmiel Begun and MBC Chananya said he was happy to see that “Yerushalayim” was the post that launched the group’s viral success on TikTok because the song has always had a special place in his heart. He told Insider that it is the only song ever released by the Miami Boys Choir that he had a hand in composing, as he wrote the trumpet and saxophone introductions for the song.
“The fact that the one that actually went viral was the one that I was involved in was such a nice little thing to throw into the mix,” he said. @gabesco #duet with @Yerachmiel Begun and MBC the David/Binyomin duet video lives rent free in my head #miamiboyschoir #binyomin #binyominbias #mbc #Bulletproof #vocals ♬ original sound – Yerachmiel Begun and MBC Chananya said he hopes to honor his father’s legacy and message by sharing his music on TikTokChananya, who is not officially affiliated with the choir, said he was happy to volunteer his time to setting up the TikTok account to help his father. “I wanted to do something for my dad.
It had the potential to be really, really wonderful for him,” he told Insider. @_j3r3l_ #duet with @QuickTalk_on_TikTok #JewishTikTok #miamiboyschoir #mbc #tiktok #viral #song #fyp #foryoupage ♬ original sound – QuickTalk_on_TikTok “I wanted to do something to further my father’s legacy. My dad has worked so hard all these years and is still working hard, so for me, I just felt that if I could do something that would really blow this thing wide open, I wanted to do it,” said Chananya.
According to Chananya, his father was shocked to learn how viral his group had become on TikTok. “Him and the rest of the family are still trying to wrap their heads around it,” he said. @brettsticks #duet with @miamiboyschoir #vocals these kids have a stranglehold on my fyp #fyp #miamiboyschoir ♬ original sound – Yerachmiel Begun and MBC Chananya said he hopes that as he keeps posting videos about the choir, his father’s message of promoting “genuineness and excellence” through performance will continue to spread.
“From a religious perspective, we talk about art as imitating God, who creates and gives out of love. So if we imitate him and combine that with being excellent on stage, I really think that could change the world and have a really positive impact. That’s exactly what it did this time,” he said.
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From: insider
URL: https://www.insider.com/miami-boys-choir-yerushalayim-viral-tiktok-owner-backstory-2022-10