Synopsis The move to include compensation comes amid a rise in lawsuits around the image data used in AI services from companies such as Stability AI and Midjourney that can generate imagery from just a few words of text. Reuters Adobe Inc said on Thursday it will offer Firefly , its artificial intelligence tool for generating images, to its large business customers, with financial indemnity for copyright challenges involving content made with the tools. The move to include compensation comes amid a rise in lawsuits around the image data used in AI services from companies such as Stability AI and Midjourney that can generate imagery from just a few words of text.
Adobe earlier this year released a test version of Firefly, its own service which it says was created with legally safe image data. On Thursday, San Jose, California-based Adobe said it will start offering Firefly to its corporate customers as part of Adobe Express, a tool aimed at helping business users who do not specialize in design to create images and documents. In an effort to give those customers confidence, Adobe said it will offer indemnification for images created with the service, though the company did not give financial or legal details of how the program will work.
“We financially are standing behind all of the content that is produced by Firefly for use either internally or externally by our customers,” Ashley Still, senior vice president of digital media at Adobe, told Reuters. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories Adobe said it will also let businesses customize the service by training it to use their own logos and products so that “when employees are creating content, it is literally within their brand guidelines,” Still said. Adobe on Thursday also added AI-based features to its digital marketing tools.
Suman Basetty, senior director of AI products for Adobe Experience Cloud, said any user will be able to generate reports from data in the system by asking questions in natural language, such as asking to compare online and offline sales over a certain period in a certain region. “Rather than someone going over and pulling the data for a time range and generating the report, now you can see it. This essentially democratizes the data across the enterprise,” Basetty said.
Don’t miss out on ET Prime stories! Get your daily dose of business updates on WhatsApp. click here! Friday, 09 Jun, 2023 Experience Your Economic Times Newspaper, The Digital Way! Read Complete Print Edition » Front Page Pure Politics Economy Companies & Economy More Reserve Bank Holds Rates for Second Time in a Row The Reserve Bank of India (RBI) Thursday kept interest rates unchanged for the second straight monetary review meeting amid abating price pressures, and painted a favourable picture on medium-term economic growth that is likely to be the best among the major world economies. About 24 Global Brands Likely to Set Up Shop in India This Year About two dozen international brands are expected to enter India with their stores this year, the most in a decade, encouraged by a post-Covid consumption surge, property consultants said.
Read More News on adobe firefly adobe inc stability ai and midjourney digital Stay on top of technology and startup news that matters. Subscribe to our daily newsletter for the latest and must-read tech news, delivered straight to your inbox. .
. . more less ETPrime stories of the day E-commerce Inside Amazon’s new seller strategy: A shadow fight with Meesho and boosting ‘new Cloudtails’ 9 mins read Strategy JSW Energy was quietly going green.
Now, it has one first-mover advantage its rivals may have missed 7 mins read Digital economy Rario vs. Striker: Cricketers, NFTs, and the case for personality and publicity rights 5 mins read Subscribe to ETPrime.