Burj Khalifa: How does the world’s tallest billboard work?

New Delhi: Resides in the heart of Dubai, Burj Khalifa is well known across the globe for its engineering marvel. But this is not only the fact that attracts people towards this skyscraper, but it is also considered to be the greatest medium of advertisement. If something big is happening across the globe, Burj Khalifa helps inform people through its hundreds and thousands of small colourful bulbs.

Built on January 4, this magnificent concrete structure turned 14 on Thursday. Burj Khalifa: A home of luxury Developed by Emaar Properties, one of the world’s largest real estate companies, this tallest building has a lot to serve. While its interior serves as the home of opulence facilities with its luxury hotel, luxury residences, restaurants, and observatories, its exterior serves as the tallest billboard in the world, providing a platform for the advertisement of the launch of a new product or film, to share important messages at the mass level, etc.

So let’s understand more about this tallest advertisement building and how it works. A premier advertisement center Since the beginning, the Burj Khalifa has been intended to be a prominent advertisement site. In addition to the outer facade of the structure, this magnificent building offers multiple sites for advertisement, including common areas, space inside elevators and spots right outside the massive building.

How does the billboard work? Unlike other billboards, where hoardings are printed first and placed on the advertisement frames, the Burj Khalifa displays messages through an electronic medium. It is the world’s largest electronic display, with over 1. 2 million LEDs on its south-facing façade.

While the screen was installed in 2014, it was first unveiled during the New Year’s celebration of 2015. Together, this mass collection of pixels allows the Burj Khalifa to act like any other electronic screen. The visual, which is planned to be displayed on the screen, is first fed into the main brain server, which further distributes it to small brains through a network of fiber optics.

These small brains instruct tiny LED lights on the facade to glow a specific colour. After all the small pixels start performing their job, they make up a composite image of the visual, turning the façade into a screen. How expensive can it be to advertise on Burj Khalifa? The facade of this building is considered to be one of the most exclusive and expensive advertising locations around the globe.

According to Arabian Business, the cost for an advertisement, promotion of a movie teaser, display of an important message on the exterior facade of the building starts from around 2,50,000 Dirhams, or around $70,000, for three minutes during the weekdays. The price for the same space varies for the advertisement on weekends. The price can go up to 3,50,000 Dirhams (roughly $100,000) during weekends.

Moreover, the advertisement price may vary depending on the specific time, date, duration and types of advertising. While the exact advertisement cost has not been publicly revealed, the cost is negotiable depending on the case-to-case. Over the years, the tower has been used for high profile advertisements for companies like Huawei, Walt Disney to promote The Lion King and Avengers: Endgame movies, Noon.

com and Cartier, among others. More about the tallest human-made structure With a total height of 829. 8 metres, the Burj Khalifa is the tallest human-made structure ever built.

Interestingly, the entire building is equivalent to over 11. 5 Qutub Minars, stacked on top of each other. The tallest structure has over 160 floors, which are served by 57 lifts.

Notably, the skyscraper overtook Taipei 101 (508. 2 m tall), which used to be the world’s tallest building, to reach the top spot. The construction of the giant building started in 2004 and was finally completed in 2009.

It was officially opened on January 4, 2010. It was designed with the intention of serving as an axis point for mixed development in Dubai. The skyscraper is part of an attempt to diversify from an oil-based economy to one centered around tourism, commerce, and luxury.

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