Dubai, United Arab Emirates, 15 December 2023 – CMF, a new sub-brand of Nothing aimed at making great design more accessible will launch this month in the Middle East region with a portfolio of three highly anticipated products: Buds Pro, Watch Pro and Power 65W GaN.
Engineered to deliver timeless designs, through meticulous consideration of the colours, materials, and finishes being used, these first CMF products capitalise on Nothing’s savoir-faire to offer great value to users, focusing on core functionalities.
“With CMF (Colour. Material. Finish), we aim to democratise great design in a market segment that has often been overlooked,” Rishi Kishor Gupta, Regional Business Director for the Middle East and Africa at Nothing. He further added, “The Middle East is a key market for the consumer technology and accessory industry. On that note, we have seen a large acceptance not just for Nothing smartphones, but also our peripherals such as the Ear (2), in the Middle East market. We are excited to bring this new product lineup here to our loyal customers and look forward to introducing our latest innovations.”
“CMF is a new step for Nothing and with it we want to introduce a range of new products for our customers that stay true to the Nothing ethos,” said Akis Evangelidis, Co-founder of Nothing. “Through our inaugural products, including Buds Pro, Watch Pro, and Power 65W GaN, we’re combining elevated design with advanced technology to deliver an uncompromised user experience at a relatively accessible price point.”
CMF Buds Pro – Silence Meets Power
CMF Buds Pro delivers an optimal sound experience with 45 dB Hybrid Active Noise Cancellation, Clear Voice Technology for clear calls, and a powerful Dynamic Bass Boost driver. Enjoy up to 11 hours of playback, plus a fully personalised experience in the Nothing X app.
Leveraging six high-definition microphones and powerful software algorithms, CMF Buds Pro offer up to 45 dB of active noise cancellation by capturing and filtering an extensive frequency range of sounds, up to 5000 Hz. This wide frequency range allows for the elimination of a broader spectrum of background noises, ensuring an immersive audio experience even in busy environments. Additionally, an advanced Wind Noise Reduction algorithm, combined with two optimally positioned openings at the top of each earbud for wind to pass through, ensures minimal sound interference caused by wind.
Clear Voice Technology
By leveraging all six high-definition microphones on the earbuds and using Clear Voice Technology – an AI noise reduction algorithm developed and trained on over 20 million sound samples – Buds Pro eliminates background noise and ensures optimal voice clarity during calls.
Dynamic Bass Boost Driver
Buds Pro redefines the bass experience by combining a custom driver with Ultra Bass Technology, a software algorithm that detects and enhances low frequency sounds in real-time. The custom designed diaphragm, made from Liquid Crystal Polymer (LCP) and Polyurethane (PU), enhances elasticity, enabling a more precise and powerful bass output. Furthermore, an enlarged exhaust vent in the rear chamber improves airflow within the driver, resulting in richer low to mid frequencies and crisper high frequencies.
11 Hours of Non-stop Music
With a large 55 mAh battery in each earbud, users can enjoy up to 11 hours of music playback on a single charge (with ANC off), or extend their listening time to up to 39 hours with the charging case. Fast Charge enables a 5-hour listening session after just 10 minutes of charging.
Personalised Experience
Connect to the Nothing X app to maximise your CMF Buds Pro experience. Customise touch controls, switch between ANC levels, or personalise your listening experience using the equaliser. Activate Low Lag Mode to reduce latency when gaming on your smartphone.
CMF Watch Pro – See More Go Further
Meticulously designed, with clean lines and a sleek aluminium alloy frame, CMF Watch Pro features a large 1.96″ AMOLED display with vibrant colours, seamless navigation and a 58 fps refresh rate. It offers comprehensive health tracking, supports 110 sport modes, includes built-in GPS for accurate location data, and boasts up to 13 days of battery life. Additionally, its AI-powered call capability ensures clear and uninterrupted communication on the go.
Big Screen Potential
CMF Watch Pro features a substantial 1.96” AMOLED display that enhances your information with brighter, vivid and more accurate colours. The screen’s 600+ nits peak brightness, coupled with its 410×502 resolution, brings your most important data to life, and the 58 fps refresh rate ensures ultra-smooth navigation.
Built-in Multi-System GPS
With support for multiple satellite positioning systems, you can effortlessly obtain accurate location, trace, and distance data for activities such as running, cycling, walking, and hiking.
Comprehensive Health Companion
In addition to offering 110 sport modes to support your fitness activities, CMF Watch Pro focuses on your wellbeing with 24-hour health monitoring. This includes real-time heart rate and blood oxygen saturation monitoring, sleep and stress monitoring, hydration and movement reminders, and personalised goals to track your progress.
Go Further
CMF Watch Pro is powered by a 340mAh battery, providing up to 13 days of battery life with typical usage. It boasts an IP68 rating, ensuring it can withstand heavy rain and dripping sweat, so it won’t interrupt activity.
Bluetooth Calls On the Go
CMF Watch Pro utilises AI technology to deliver great call clarity. You can access your contact list with the dialpad, enabling you to make and receive calls on the go. The built-in microphone and speaker reduce background noise and enhance speech quality. With AI trained on over 100,000 noise models, it accurately identifies noise types in your environment and cancels them out, ensuring clearer calls.
Power 65W GaN – One to Power All
Less is always more with the CMF Power 65W GaN charger. It’s small, portable, widely compatible, and incredibly powerful, making it your new go-to charger. From phones and laptops to earbuds and tablets, its two USB-C ports and USB-A port have you covered. It incorporates the latest GaN technology for the most efficient charging experience, all delivered in a surprisingly compact and sleek design, perfect for slipping into bags and pockets.
65W Fast Charging
Safe, fast, and reliable. A GaN charger uses nitrogen and gallium materials instead of silicon, resulting in a higher electrical field strength and more efficient device charging. With robust thermal conductivity and high-temperature resistance, the CMF Power 65W Charger also excels in heat dissipation. The result is a powerhouse that can charge a Nothing Phone (2) to 50 percent in just 25 minutes.
Wide Compatibility
The CMF Power 65W GaN charger is compatible with all major fast charging protocols, including PD3.0, QC4.0+/3.0/2.0, SCP, FCP, PPS, AFC, Samsung 9V2A, DCP, and Apple 2.4A. It works seamlessly with MFI-certified cables, ensuring optimal performance across a range of tech products. Moreover, it supports a wide voltage range of 100-240V, making it suitable for use anywhere in the world.
Availability and Pricing
Customers and brand fans in the Middle East, can get their hands-on the CMF products from end of December.
| CMF Watch Pro – Metallic Grey (Orange strap), Dark Grey (Dark Grey strap) and Dark Grey (Ash Grey strap) | |
| Prices | Availability |
| UAE
249 AED |
UAE
Sharaf DG Amazon (UAE) Jumbo Virgin Megastore Eros Lulu Hypermarket |
| KSA
269 SAR |
KSA
Jarir Bookstore Lulu Khaled Al-Haddad Telecom Noon Fnac |
| Kuwait
19.9 KWD |
Kuwait
Xcite Lulu hypermarket Virgin Megastore |
| Qatar
249 QAR |
Qatar
Jarir Bookstore Virgin Megastore Lulu Hypermarket |
| Oman
23.9 OMR |
Oman
Adhwa Al Billa Technology Sharaf DG Emax Oman Phone Extra |
| Jordan
89 JOD |
Jordan
Cell Avenue Zain |
| CMF Buds Pro – Dark Grey and Light Grey | |
| Prices | Availability |
| UAE 179 AED | UAE
Sharaf DG Amazon (UAE) Jumbo Virgin Megastore Eros Lulu Hypermarket |
| KSA 199 SAR | KSA
Jarir Bookstore Lulu Khaled Al-Haddad Telecom Noon Fnac |
| Kuwait 14.9 KWD | Kuwait
Xcite Lulu Hypermarket Virgin Megastore |
| Qatar
179 QAR |
Qatar
Jarir Bookstore Virgin Megastore Lulu Hypermarket |
| Oman
18.7 OMR |
Oman
Adhwa Al Billa Technology Sharaf DG Emax Oman Phone Extra |
| Jordan
65 JOD |
Jordan
Cell Avenue |
| CMF Power 65W GaN charger | |
| Prices | Availability |
| UAE
149 AED |
UAE
Sharaf DG Amazon (UAE) Jumbo Virgin Megastore Eros Lulu Hypermarket |
| KSA 169 SAR | KSA
Jarir Bookstore Lulu Khaled Al-Haddad Telecom Noon Fnac |
| Kuwait 11.9 KWD | Kuwait
Xcite Lulu Hypermarket Virgin Megastore |
| Qatar
149 QAR |
Qatar
Jarir Bookstore Virgin Megastore Lulu Hypermarket |
| Oman
14 OMR |
Oman
Adhwa Al Billa Technology Sharaf DG Emax Oman Phone Extra |
| Jordan
49 JOD |
Jordan
Cell Avenue |
- A full list of specifications and features for the products can be found on cmf.tech.