Toy manufacturer Mattel is doubling down on their NFT pursuits, announcing the launch of NFTs on a new dedicated platform, ‘Mattel Creations,’ this week. In a press release obtained by Bitcoinist on Monday, Mattel shared their new platform pursuits, which are expected to be headed by the latest series of the toy company’s Hot Wheels NFTs. Let’s take a quick look at what this latest announcement from Mattel is all about, it’s new blockchain of choice, and what to expect looking ahead.
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The signature toy is heading into it’s fourth series of NFT releases, and the new platform is a bull signal for NFT fanatics, reflecting a continued and vested interested in NFTs for the toy brand that bodes well for blockchain based collectibles moving forward. In the meantime, Mattel Creations is already underway, albeit not with NFT support. Creations brings to life a ‘toys as art’ inspiration, and digital goods will continue to supplement that.
Previously, Hot Wheels NFTs have generally sold in packs priced at $25, including a voucher for a physical Hot Wheels car, and have typically sold out quickly. Creations is also host to a bevy of the toymaker’s culture-first collaborations, which will also be ripe for NFT engagement. Related Reading: Will ADA Continue To Decline? This Cardano Critic Thinks So BitStarz Player Lands $2,459,124 Record Win! Could you be next big winner? Flow blockchain (FLOW) has found a big winner with Mattel, who is departing the WAX blockchain to move their dedicated platform on Flow.
| Source: FLOW:USD on TradingView. com More From Mattel As successful as Hot Wheels releases have been, expect more IP from the legacy toy brand to potentially hit their NFT marketplace last year. The most likely candidate is Barbie, who has seen an NFT release previously, as part of a collaboration with fashion house Balmain.
In the big picture, Mattel has arguably hit a home run when it comes to introductory NFT strategy among brands. According to data provided from WAXMarketCap and CryptoSlam , Mattel’s Hot Wheels releases have been a hit, yielding north of $5M worth of NFT sales on the chain across over 20,000 users. Additionally, Hot Wheels has sustained relevance on the chain and still sits in the top 3 among volume over the past 30 days on WAX.
It’ll be a major win for both Flow and Mattel to move to a dedicated platform. Related Reading: Litecoin Continues To Show Strength, Overtakes Solana In Market Cap Featured image from Pexels, Charts from TradingView. com The writer of this content is not associated or affiliated with any of the parties mentioned in this article.
This is not financial advice. This op-ed represents the views of the author, and may not necessarily reflect the views of Bitcoinist. Bitcoinist is an advocate of creative and financial freedom alike.
Share Tweet Share Share Sign Up for Our Newsletter! For updates and exclusive offers enter your email. Sign Up I consent to my submitted data being collected and stored. Leave this field empty if you’re human: Taylor Scott Taylor specializes in crypto activity across sports and entertainment.
With nearly a decade of engagement with cryptocurrency, Taylor has spent several years working in talent representation with musicians, comedians, and speakers, and achieved a Sports Business MBA in 2020. Related Posts FTX Crypto Exchange Backed Liquid Exchange Suspends Trading Activities 8 hours ago This Major Investor Claims Crypto Is Here To Stay 11 hours ago New Report Shows South Korea And Singapore Badly Impacted Amidst FTX Contagion 12 hours ago Study Shows Dogecoin Investors Among ‘Least Stressed’ In Aftermath Of FTX Disaster 13 hours ago Solana NFT Protocol Metaplex Undergoes Company-Wide Layoffs After FTX Disaster 2 days ago FTX Collapse Pushes FINRA To Investigate Crypto Retail Communications 3 days ago.
From: bitcoinist
URL: https://bitcoinist.com/mattel-launches-mattel-creations-flow-blockchain/