Dubai, UAE, 9 August 2023 – Propelled by the performance of OPPO’s latest flagship smartphone series, the Find N2 and Find X6, the global technology brand has secured the top position in the Chinese smartphone market for H1 2023 and fourth spot globally during the same period.
According to data from Canalys, OPPO held a 10% share of the global smartphone market in H1, with 51.9 million shipments. In the China smartphone market for H1 2023, OPPO secured an 18% share, establishing it as the best-selling brand in the country during the first half of the year.
OPPO’s performance has been driven in part by the success of foldable smartphones, a segment that has witnessed rapid growth this year and continues to show significant potential. Counterpoint Research estimates a 114% compound annual growth rate in global shipments of foldable smartphones from 2019 to 2025, with numbers expected to increase four-fold between 2022 and 2025, reaching 55 million units. Chinese OEMs, including OPPO, have been quick to embrace the foldable market, contributing to China’s leading 26% share of the market in 2022.
New data from Canalys also reveals that OPPO held a dominant 31% share of the foldable market in China during Q1 2023, firmly positioning it as a leader in the growing segment. Notably, the OPPO Find N2 Flip outperformed other foldable options in the market, constituting 15% of foldable smartphone sales in China from January to May 2023, according to Counterpoint. as the first vertical flip phone featuring a larger cover screen, the Find N2 Flip is designed for practicality and daily use. It boasts a narrow crease, a durable battery, and an intuitive UI design, alongside other industry-leading innovations. These advancements, coupled with the commercial success of the Find N2 Flip, have helped OPPO to surpass the global foldable market’s growth this year. Its market share increased from 5% in Q1 2022 to an outstanding 13% in Q1 2023, according to Canalys.
OPPO remains committed to driving the growth of the foldable smartphone market and enhancing the user experience through its continued focus on technical innovation and excellence.