TBWARAAD appoints Dan Leach as Managing Director for Saudi Arabia

Riyadh – TBWARAAD has announced the appointment of Dan Leach as the new Managing Director for its operations in Saudi Arabia. Currently serving as the Managing Director for Growth in Dubai, Leach’s appointment to head TBWARAAD’s operations in the Kingdom strengthens the agency’s presence in the country and continues its commitment to sustained growth and investment in the Middle East. The appointment aligns with TBWARAAD’s growth strategy and follows the recent establishment of the agency’s new office in Saudi Arabia.

The expansion enhances the agency’s presence in the Kingdom, where it has been operating for over two decades, playing an instrumental role in supporting renowned brands such as Al Ula, Nissan, KFC, and NEOM. In his new role, Dan Leach, brings a wealth of experience and proven leadership, and aims to continue TBWARAAD’s legacy of delivering disruptive creative work for brands in Saudi Arabia. Reda Raad, Group CEO at TBWARAAD, highlighted the significance of this move, stating, “Dan’s appointment marks a pivotal moment in our ongoing commitment to shaping the advertising landscape in the Middle East.

As we expand our footprint, TBWARAAD remains unwavering in our dedication to excellence and disruption. Dan’s track record positions him as the ideal leader to oversee our operations in Riyadh and across the Kingdom, solidifying our impact there. ” Commenting on his appointment, Dan Leach said: “Saudi Arabia stands as the epicenter of opportunity and ambition in the Middle East, with projects emerging from the Kingdom resonating on the global stage.

I look forward to continuing TBWARAAD’s growth in Saudi, further establishing our presence, and harnessing the best local talent to craft world-class disruptive work for global, regional, and local brands. ” About TBWARAAD: TBWARAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide’s presence across the Middle East and Africa. TBWA is The Disruption® Company, named the Middle East’s Most Innovative Company in Advertising in 2022 by Fast Company Middle East, one of the World’s Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020 and 2019, Adweek’s 2022, 2021 and 2018 Global Agency of the Year and AdAge’s A-List 2022 Network of the Year.

We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our regional clients include: Abu Dhabi Investment Office, Apple, AWR Rostomani Arabian Automobiles, CNN, Daikin, du, Essence, Gatorade, Henkel, Hilton, Hub71, Infiniti, Injazat, KFC, Max Fashion, Meta, NEOM, Nissan, Pepsico, Pfizer, Philips, RAKBank, Sheikh Shakhbout Medical City (SSMC)/Mayo Clinic, UAE Government Media Office. Follow us on Instagram and Twitter and like us on Facebook.

TBWA is part of Omnicom Group (NYSE: OMC). — Contact Romy Abdelnour Head of Communications, TBWARAAD romy. abdelnour@tbwaraad.

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