The Weeknd Teams With Binance For The First Crypto-Powered World Tour

Hollywood & Entertainment The Weeknd Teams With Binance For The First Crypto-Powered World Tour Josh Wilson Contributor Opinions expressed by Forbes Contributors are their own. I cover film, TV and entertainment through the lens of a producer. New! Follow this author to improve your content experience.

Got it! Jun 29, 2022, 03:14am EDT | New! Click on the conversation bubble to join the conversation Got it! Share to Facebook Share to Twitter Share to Linkedin TAMPA, FLORIDA – FEBRUARY 04: In this image released on February 7th, The Weeknd rehearses for the . . .

[+] Super Bowl LV Halftime Show at Raymond James Stadium on February 04, 2021 in Tampa, Florida. (Photo by Kevin Mazur/Getty Images for TW) Getty Images for TW The largest cryptocurrency exchange in the world, Binance, is partnering with Canadian musician The Weeknd for his After Hours Til Dawn tour that begins on the 8th July in Toronto. The tour marks the first global concert that will integrate Web3 technology.

Binance will act as the tour’s official sponsor and, in collaboration with The Weeknd’s creative incubator HXOUSE , will produce exclusive NFTs and co-branded merchandise for the tour. “Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge,” said The Weeknd.

“It made perfect sense to work together and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning. ” The Weeknd’s XO Humanitarian Fund is also benefiting from the sponsorship.

Currently partnering with the United Nations World Food Program, the fund will receive $2 million from Binance and five per cent of sales from the exclusively designed NFTs commemorating the collaboration. “The goal with this fund is to provide immediate life-saving support to people who are on the brink of starvation. I’m so thankful to have WFP as a partner and to further expand our reach to those who need it most,” The Weeknd shared at the time of launching in March.

MORE FOR YOU ‘Dune’ Tops Foreign Box Office With Promising $77M Cume ‘Shang-Chi’ Box Office: Marvel Movie Tops $360M Worldwide 4 Series Coming To Netflix In October That Are Worth The Binge On the launch of the fund, he donated $500,000 and committed to donating $1 from every concert ticket sold in North America. The World Food Programme donated an additional $1 million to the fund. WEST HOLLYWOOD, CALIFORNIA – OCTOBER 07: The Weeknd attends the U.

N. World Food Programme as it . .

. [+] welcomes The Weeknd as a Goodwill Ambassador on October 07, 2021 in West Hollywood, California. (Photo by Rich Fury/Getty Images for U.

N. World Food Programme) Getty Images for U. N.

World Food Programme On the crypto-powered partnership between the two industry behemoths, Hedge Trust, which caters to institutions, corporations, and high net-worth individuals in deals such as this, said through their CEO, Eric Zhou, “Crypto has been hit pretty hard over the past little while. Investor confidence has taken a knock and I think it’s important to remind people through collaborations like this just how cutting-edge the web3 universe can be. ” PARIS, FRANCE – NOVEMBER 19: In this photo illustration, a visual representation of the Bitcoin .

. . [+] Digital Cryptocurrency is displayed on November 19, 2018 in Paris, France.

Bitcoin is an electronic money that has seen an incredible increase in 2017, its price has risen up to 20,000 euros, but currently its price has dropped around 5,000 euros. (Photo Illustration by Chesnot/Getty Images) Getty Images “The partnership between Binance and The Weeknd can innovate with tickets as NFTs, metaverse projects, merchandise – both tangibly and digitally, there are so many areas that can be a step up to what people are used to. At Hedge Trust we’ve informed many of our clients of the wide breadth of possibilities.

” On the current crypto market as it stands and the future of the currency after the industry went through another crash, Zhou said, “Customers tend to panic and can sometimes be very impatient when the block markets go into a dip. This is a serious issue beyond our control and clients with a low understanding of cryptocurrency tend to lose faith and interest in the entire business . ” He continued, “For as long as cryptocurrency is viable, still well recognized and accepted by more countries, Hedge Trust are optimistic for a better future and we hope to be in the forefront of the crypto market,” “The basic lesson is that crypto is the future, and every investor should know when to buy, hold, and sell, to avoid devaluation and encourage more profits.

At Hedge Trust, we strongly feel that cryptocurrency is the future value of money and large-scale collaborations that have been happening between the crypto industry and popular institutions and people, only help remind everyone of that. ” Follow me on Twitter or LinkedIn . Josh Wilson Editorial Standards Print Reprints & Permissions.