Want To Introduce A New Product? Do These 3 Things First

Consumer Tech Want To Introduce A New Product? Do These 3 Things First Quora Contributor Opinions expressed by Forbes Contributors are their own. New! Follow this author to improve your content experience. Got it! Jul 22, 2022, 11:00am EDT | New! Click on the conversation bubble to join the conversation Got it! Share to Facebook Share to Twitter Share to Linkedin Shopping online concept – Parcel or Paper cartons with a shopping cart logo in a trolley on a laptop .

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Shopping service on The online web. offers home delivery. getty What is the smartest way to introduce a new consumer product or service? originally appeared on Quora : the place to gain and share knowledge, empowering people to learn from others and better understand the world.

Answer by Hunter Ray Barker, Co-Founder at Bullfrog Digital Marketing Agency & SEO Company, on Quora : Let me preface this answer by defining what I feel “smart” means in the case of introducing a new consumer product or service. What I believe wouldn’t be smart is spending a ton of time, money, and resources building a consumer product or service to find that… people don’t want it! So “smart” would mean knowing that your target audience wants it before you introduce it. Here are a few ways you can go about accomplishing that: 1.

Sending a survey to your existing customer list. By building out a survey using Google Forms (or any other similar software), you can ask pointed questions about the product or service to see if your audience would actually want to buy the product or service you’re thinking of offering them. MORE FOR YOU Google Issues Warning For 2 Billion Chrome Users Forget The MacBook Pro, Apple Has Bigger Plans Google Discounts Pixel 6, Nest & Pixel Buds In Limited-Time Sale Event One thing to keep in mind is that there is a major difference between someone saying that the idea sounds good… And someone saying that it sounds so good they want to buy it now .

This is what you want. 2. Using paid advertising to survey your audience.

You can run the same survey to a cold audience by leveraging paid advertising (Google Ads, Facebook Ads, Instagram Ads, etc. ) This way you will get responses from people who might have never heard of your business before nor have a relationship with your business. 3.

Partnering with an adjacent company in your industry to gage interest. If there is another company that shares a similar audience you’d want to introduce your new product or service to, you can reach out to partner with them to send the survey to their list. This can be especially beneficial as you can leverage their authority, the relationship with their audience, and don’t need to spend a dime on paid advertising (if that isn’t your cup of joe).

Plus! I highly recommend checking out the book “ASK” by Ryan Levesque. It dives deep into this concept of asking your ideal customer to make sure that your new product or service is a hit before sacrificing all the time and money that goes into creating and launching it successfully. This question originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world.

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