ZEE uses metaverse to conduct induction of new tech talent

Synopsis The onboarding was done at its newly launched Technology and Innovation Centre in Bengaluru, which is focused on building the metaverse platform by leveraging Augmented Reality (AR), Virtual Reality (VR), Non-Fungible Tokens (NFTs) and relevant data models for its digital platforms. The metaverse Induction was conducted by leveraging the centre’s state-of-the art infrastructure and cutting-edge technology solutions, thereby offering an immersive mixed reality experience to the fresh recruits. India’s home-grown entertainment company Zee Entertainment Enterprises (ZEE) on Tuesday conducted its first-ever new employee induction in a metaverse environment, welcoming over 100 campus graduates from top tech institutes across the nation.

The onboarding was done at its newly launched Technology and Innovation Centre in Bengaluru, which is focused on building the metaverse platform by leveraging Augmented Reality (AR), Virtual Reality (VR), Non-Fungible Tokens (NFTs) and relevant data models for its digital platforms. The initiative was led by Amit Goenka, President – Digital Businesses and Platforms, and Nitin Mittal, President – Technology & Data at ZEE. “We are imbibing a sharp strategic focus on enhancing our tech capabilities through a confluence of technology, data and talent.

As we break new grounds and redefine entertainment by providing robust experiences across platforms, we are delighted to converge ZEE’s collaborative and entrepreneurial culture in the physical and digital realms through an immersive environment such as the metaverse,” said Goenka. “We aim to provide intuitive experiences across all aspects of an individual’s consumption, creation and transactional journey, and the first-ever metaverse induction program at ZEE, will not only help enhance our employee experience by boosting innovation and productivity, but also our consumer experience by several notches. ” The metaverse Induction was conducted by leveraging the centre’s state-of-the art infrastructure and cutting-edge technology solutions, thereby offering an immersive mixed reality experience to the fresh recruits.

“For over three decades, we have been a pioneer in breaking the norms of the industry and creating path-breaking content for more than 1. 3 billion viewers across the globe. Our focus now remains on building capability for ZEE by leveraging technology to provide our consumers with extraordinary entertainment experiences,” said Mittal.

“Our quest is to shape the next chapter of India’s Media & Entertainment Industry and the Metaverse Induction Program is yet another major step in that direction. Inducting, nurturing and retaining the right talent is key to any organisation’s success and we are committed to giving a world class experience to our tech enthusiasts right from day one. ” The company said it aims to enhance and widen its digital footprint, as it continues to cater to the global community and redefine the future of entertainment by leveraging a technology and innovation led strategy.

“As digital transformation continues to accelerate globally, the Technology and Innovation Centre at ZEE will play the lead role in driving the next era of innovation in content consumption,” said Animesh Kumar, President – HR and Transformation, ZEE. “ZEEverse, is another major stride in a string of initiatives launched by the company in recent times towards our internal digital transformation that will enable the organisation to become future-ready and win in the emerging digitalised economy. ” Wednesday, 20 July, 2022 Experience Your Economic Times Newspaper, The Digital Way! Read Complete Print Edition » Front Page Pure Politics Disruption: Startups & Tech Companies: Pursuit of Profit More Rupee Touches Lifetime Low of 80.

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