A New Short Film From Budvar Celebrates Inspirational Women In Czech Beer Today

Forbes Lifestyle Spirits A New Short Film From Budvar Celebrates Inspirational Women In Czech Beer Today Brad Japhe Senior Contributor Opinions expressed by Forbes Contributors are their own. You can find me at the confluence of food, beverage and travel. Following Aug 12, 2023, 07:23pm EDT | Press play to listen to this article! Got it! Share to Facebook Share to Twitter Share to Linkedin TO GO WITH AFP STORY BY JAN FLEMR Czech Budweiser beers leave the production line at the Budejovicky .

. . [+] Budvar brewery on January 22, 2010 in Ceske Budejovice, southern Bohemia.

Czechs have kept their position as the world’s keenest beer guzzlers, largely shrugging off the global downturn which has nonetheless changed their drinking patterns. The economic crisis reduced the number of tourists coming especially to Prague in search of beer and made Czechs switch from draught to cheaper bottled beer, but local drinkers remained faithful to their iconic national tipple. The final Czech consumption data for 2009 will be available at the end of February at the earliest, but it is already clear that local drinkers stayed at the top, said Czech Beer and Malt Association head Jan Vesely.

AFP PHOTO / MICHAL CIZEK (Photo credit should read MICHAL CIZEK/AFP via Getty Images) AFP via Getty Images As the national brewery of the Czech Republic, Budweiser Budvar has been crafting award-winning lager for its people for over a century. In fact, its home city of České Budějovice , holds brewing traditions which stretch back to 1265. All-too-forgotten from that lengthy roll of history, however, is the reality that brewing was once a skilled labor conducted largely by women—both in homes and in small breweries dotting the Bohemian landscape.

A new campaign launched by the brand wants to remind drinkers that “Great Beer [Is] For Everyone. ” Earlier this summer, Budvar commissioned the production of a short which follows three talented women from different sectors of the beer industry in Czechia. Its stars include Magda Hoppová, a brewer and celebrated beertender (výčepní) from Prague; Jitka Ilčíková Joith, founder of Wild Creatures brewery in Moravia, who is re-popularizing the forgotten technique of spontaneously fermented wild ales; and Johana Potužníková, who heads up craft partnerships for Budvar.

You can watch the full video below . Although the industry continues to be male-dominated, the film illustrates how trends are shifting—both in the Czech Republic, and beyond. In the United Kingdom, for example, a recent report found that 32% of women drink beer at home with friends, up from just 3% 14 years ago.

And an overwhelming majority of them are basing their purchasing habits on where, precisely, the beer is brewed. Which bodes well for Czechia, a region of Europe long-regarded as the “Republic of Beer. ” Indeed, a visit to the famed Budvar cellars in České Budějovice is high on the bucket list of many a beer geek.

And a tour therein these days, reveals rather balanced representation between men and women. The hour-long pilgrimage through its icy-cold caves is as popular as ever, because word has slowly spilled out as to what’s going on down here. MORE FOR YOU WWE SmackDown Results: Winners And Grades As Jey Uso Quits WWE No, Zoom Is Not Stealing Your Data.

Here’s Why. Ukrainian Tanks Are In Urozhaine—And Inching Toward Mariupol If you’re not yet familiar, let us fill you in: Massive vaults of unpasteurized lager—some of which has been left to age for multiple months—are poured directly from the tank into frosty tasting glasses. It’s as fresh and flavorful as suds are going to get.

The experience highlights the remarkable precision with which this particular style of beer is executed. It’s a category of beer which has been brewed in largely the same way for the better part of a millennium. You’re allowed to drink a small sample of that history in exchange for a $7 price of admission.

Tours are offered from 9am to 5pm, 7 days a week. Budweiser Budvar ( certainly not to be confused with the one out of St. Louis, Missouri ) is located on the outskirts of České Budějovice.

It’s about a two hour train ride south of Prague. Mugs are provided on-site. And if you’re lucky enough to be in town when Magda Hoppová is around, she’ll surely teach you how to pour the perfect Šnyt .

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