Facing Facts: Tesla Supercharger Is Winning Big Over Other Charging Networks

Forbes Innovation Consumer Tech Facing Facts: Tesla Supercharger Is Winning Big Over Other Charging Networks Brooke Crothers Contributor Opinions expressed by Forbes Contributors are their own. I cover and review electric vehicles and consumer tech. Following May 28, 2023, 01:18am EDT | Press play to listen to this article! Got it! Share to Facebook Share to Twitter Share to Linkedin Charging a Chevy Bolt in town of Mojave, Calif.

Credit: Brooke Crothers This isn’t for Tesla owners. But for the rest of the EV owning world, public charging can be confounding and frustrating. Ford recognized this by announcing a partnership with Tesla on Thursday (May 25th).

“In early 2024, all of existing customers and future customers will have access to 12,000 [Tesla] fast-chargers across the U. S. ,” Ford CEO Jim Farley said* on Twitter Spaces on Thursday.

Later, Ford will be equipping its second generation of EVs with the NACS (Tesla plug) interface, Farley said. “There will be an adapter** that will be in production early next year,” Tesla CEO Elon Musk said during the event. “It will be quite affordable.

. . in the hundreds of dollars range,” Musk added.

(Recording of joint announcement here . ) MORE FOR YOU 4 Benefits Of Leveraging Contingent Labor In The Electric Vehicle Transition Toyota Says Public Charging Not Ready For Pure EVs Tesla doesn’t have a too-few-chargers problem. Credit: Brooke Crothers Non-Tesla Public charging woes This initiative by Ford speaks to ongoing issues with the non-Tesla fast-charging (Level 3) network.

One thread on Reddit (” Considering selling my non-Tesla because of the charging network ”) suggested trading in a non-Tesla EV because of the unpredictability of the non-Tesla charging network, while another long thread discussed the woes of non-Tesla charging. The frustration is understandable. And is pretty easy to spot in Los Angeles (where I live).

It usually goes something like this: Scenario 1: too few chargers per station This is a common problem in the non-Tesla fast-charging network, sometimes forcing long waits to access a charger. And getting worse as a flood of new EVs hit the road. Non-Tesla charging stations often max out at between four and six chargers.

Scenario 2: spotty availability While this can apply to Tesla Supercharger locations too, historically it has been a serious shortcoming of non-Tesla fast-charging networks. This is improving but there are still vast gaps in the U. S.

where there are no fast-charging stations. Scenario 3: chargers down Especially frustrating for new (non-Tesla) EV owners. You plug in and wait for something to happen.

Nothing happens. Head scratching ensues. Helpful user who is getting a charge from a known, working charger (and senses the user’s frustration) frees theirs up.

Time wasted fiddling with charger and waiting for another charger to free up: 20 minutes (plus actual charging time). Scenario 4: software Charger software initiates but after a few minutes times out and asks you to unplug and retry but software times out again. User goes back to car and sits and contemplates inscrutability of public charging.

Time wasted: 10 minutes. Scenario 5: the app App doesn’t work. After several attempts, user gives up and resorts to credit card.

Time wasted: five minutes. Conclusion: For non-Tesla owners, charging is often undependable. And enough to deter some consumers from buying an EV that’s not a Tesla.

—— NOTES: *Farley said he experienced Tesla Supercharger envy when he was on a recent road trip with his family in California. Mustang Mach-E, F-150 Lightning and E-Transit customers will be able to access the Superchargers with an adapter and necessary software, Ford said in its official announcement. **Tesla had agreed previously (separate from the Ford announcement) to make some of its Superchargers accessible to non-Tesla owners and there is very limited availability now .

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