Forbes Business Breaking Twitch Introduces 70/30 Revenue Split For Some Streamers Through New Program—With Some Caveats Antonio Pequeño IV Forbes Staff I cover breaking news. Following Jun 15, 2023, 05:20pm EDT | Press play to listen to this article! Got it! Share to Facebook Share to Twitter Share to Linkedin Topline Streaming giant Twitch announced a new program Thursday that will let some streamers keep 70% of the revenue they generate, though Twitch’s move comes with several caveats for creators following backlash from the streaming community that led to the rise of some alternative platforms. Twitch is instituting a 70/30 revenue split for qualifying streamers.
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[+] Adams/Bloomberg © 2020 Bloomberg Finance LP Key Facts The 70/30 split as part of the new Partner Plus Program will apply to streamers’ net subscription revenue from recurring monthly subscriptions and gift subs—but once $100,000 is netted, the split will revert to 50/50. The program will launch October 1, with qualifying streamers needing to maintain at least 350 recurring paid subscriptions for July, August and September. Streamers will be automatically enrolled in the program for one year if eligibility is met and will stay enrolled in the program even if they fail to maintain the 350 subscription threshold, according to a blog post .
Twitch notes in an FAQ page that gifted subs and prime subs—a type of subscription offered through Amazon Prime—are not valid for the 350 subscriptions streamers need to qualify for the program. Contra The program received a lukewarm reception when it was announced on Twitter Thursday. Partnered Twitch streamers called for the 70/30 revenue split to be applied to all streamers and criticized the program’s stipulations.
Surprising Fact Twitch’s struggles have given way to alternative streaming platforms, withYouTube Gaming and Kick gaining popularity among streamers and viewers alike. All YouTube gaming creators receive 70% of fan-funded revenue , according to a tweet from a company executive, while Kick has stated it lets streamers keep 95% of their subscription revenue. Key Background In September, Twitch announced a 50/50 revenue split for top streamers—a reduction from a previous 70/30 split—a decision the company stood by despite outrage from streamers and users, though it allowed a small number of handpicked premium streamers to retain a 70/30 revenue share for the first $100,000 they “earned through subscription revenue,” similar to the newly announced program.
The new program is open to all streamers who meet the qualifications for the 70/30 split, though, instead of just being given to select streamers on premium partnership deals. Discontent around Twitch’s revenue split policies was reignited early this month, when the company introduced and quickly rolled back branded content guidelines that streamers said would threaten their income . FURTHER READING Twitch’s new Partner Plus program offers some streamers a 70/30 revenue split (TechCrunch) Twitch’s new Partner Plus tier outlines what it takes to get a 70 / 30 revenue sharing split (The Verge) Follow me on Twitter or LinkedIn .
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From: forbes
URL: https://www.forbes.com/sites/antoniopequenoiv/2023/06/15/twitch-introduces-7030-revenue-split-for-some-streamers-through-new-program-with-some-caveats/
