Why MyRegistry Is A Big Win For Large And Small Retailers This Holiday Season

Retail Why MyRegistry Is A Big Win For Large And Small Retailers This Holiday Season Walter Loeb Senior Contributor Opinions expressed by Forbes Contributors are their own. I cover major developments in the retail industry. Following New! Follow this author to stay notified about their latest stories.

Got it! Oct 31, 2022, 07:00am EDT | Share to Facebook Share to Twitter Share to Linkedin MyRegistry gift boxes getty It is the holiday shopping season, and everyone is stressed about gift shopping while also pressed for time. Stores, with staff already stretched thin and margins challenged, must search for help and MyRegistry is ready to provide a solution that makes it easier for shoppers, retailers, and suppliers. MyRegistry is a leader in registry and gift lists.

The company, headquartered in Fort Lee, N. J. , was launched in 2005 and today is a premier source for creating gift lists for any occasion.

Most consumers (and retailers) are familiar with the idea of using a registry for such well- known events as weddings and baby celebrations, but in the last 15-20 years, the use of these gift lists – especially for holiday gift exchanges – has growing rapidly. Gift list use, aside from holiday time, is gaining popularity for birthday’s, graduations, housewarmings, new jobs, and even pet lists. A gift registry or (gift list) is a useful customer service feature that works for any sized retailer.

In fact, hundreds of retailers of all sizes use MyRegistry software to power their gift registries globally, while other major retailers with their own registries sync with MyRegistry to make a user’s experience as seamless as possible. The sophisticated software allows customers to create a registry or gift list on websites and in stores. Utilizing highly agile technology that is easily adaptable, any retailer can take advantage of this customer tool and find a package that fits their needs and budget.

Today, when every retailer wants to deliver the best customer experience and still keep their own investment under control, a resource like MyRegistry assumes the workload for constantly upgrading its sophisticated technical capabilities and ensure that shopping goes smoothly for any customer. According to MyRegistry management, well known industry leaders are planning to make a big splash with holiday gifts. Major holiday gift list plans underway at such well-known brands and retailers as Simon Pearce, Lenox, Bass Pro, Cabela’s, Le Creuset, Waterford, Nambe and more.

Kids (and their parents) can find fun gifts at Fat-Brain toys or focus on the more practical side of gifting by adding gifts from a brand like Stokke. Family-wide gifting for apparel, accessories, home décor, games and outdoor furnishings is covered as well. Customers can visit regional department stores like Boscov’s or a neighborhood general merchandise store like Bering’s.

Over a thousand small companies with on-line businesses on Shopify also choose one of MyRegistry’s software packages as well. Examples of other retailers and other software providers who sync with MyRegistry include buybuyBaby, Bloomingdale’s, Macy’s, Pottery Barn, and also Amazon AMZN . MORE FOR YOU $100M Magic: Why Bruno Mars And Other Stars Are Ditching Their Managers Visionary Conservation Giant To Be Honored In Florida How To Design A Strategic Thinking Boot Camp To Improve Employee Engagement Nancy Lee, CEO of the company, addressed how a retailer can win in this season of uncertainty by offering the use of a holiday gift list.

She said that “It helps by offering a registry or gift list to customers. Using a registry for wanted items minimizes stress. It is also likely to avoid hassles of exchanges and returns if the item was on a registry or gift list.

In fact, we see many repeat customers come back and create registries and gift list for other life celebrations. ” POSTSCRIPT: To give the right gift at the right time is an art that MyRegistry can help design with flair every time for any reason. The registry is global and can adapt to accommodate gifting taking place anywhere and make a transaction as seamless as possible.

Retailers who use a registry and gift list service make it possible for any of their products to be part of a lucrative gifting business. Walter Loeb Editorial Standards Print Reprints & Permissions.