3,000 Malaysian SMEs stand to benefit from REV Media Network

As social media platforms become more saturated than ever, the competition to target ads and yield the best results has only become tougher and pricier. Thankfully, there’s good news for small and medium-sized enterprises (SMEs) in Malaysia. REV Media Group (RMG) through its collaboration with Dattel Asia Group (Dattel) are set to hold OHSEM ADS 2022 on November 3 to educate SMEs on the advantages of advertising on REV Media Network with the power of consumer data.

The one-day event is set to take place at Mines 2, Seri Kembangan with over 3,000 business owners and marketers from the Malaysian SME community looking to maximize Returns on Investment (ROI) from their ad spending. With over 15. 8 million monthly unique visitors, more than even Facebook or Google in Malaysia, RMG’s REV Media Network is set to offer SMEs the power of premium content publishing networks and the value they bring.

The event will showcase examples of effective advertising on REV Media Network by SME businesses. This is not the first time RMG and Dattel have collaborated. The first collaboration took place in March 2022, when the two companies launched REV Ad Manager, the first AI-powered self-serve advertising platform for Malaysian publishers.

Harnessing an innovative approach to advertising by using consumer behavior data torecommend the best REV sites for the merchants’ advertising target audience, more than 100 companies have benefitted from the platform. REV Ad Manager will be made available to all the SMEs who attend the event. “Targeting the right audience is crucial in any business aspect.

We want to aid and empower SMEs with data that is actionable and most importantly yields results. We have proven ROI results that currently surpass Click-Through Rate benchmarks of Social Media Ads and this is something that we are proud of and want to extend to OHSEM ADS 2022 attendees,” Dattel’s Chief Executive Officer, Ashran Dato’ Ghazi said. RMG’s Chief Executive Officer, Samuel Wee, said the days of SME business ownersneeding to traditionally acquire data and create personas to match their audience targeting are over.

“Our AI powered recommendation engine will recommend the best media asset that is optimized for your market audience, which makes it easier for the brands,” he added. SMEs attending OHSEM ADS 2022 will be guided on ways to create consumer personas using consumer behavior data, which includes segmentation by 30 Behavior Archetypes and 12 Value Traits of Consumers to advance their marketing and advertising ability. A whopping 103,000 consumer personas, covering 174 product and service categories, can be generated by the platform.

To top it off, SMEs will be able to enjoy special OHSEM advertising rates exclusively available at the event. Supporting the event are Strategic Partners EasyStore and unifi Business Club, Financing Partner Myisco, and Dreamtalents Media as the Official Digital Agency. M’sia’s REV Media Group grows even larger through the purchase of Tantannews Marketers, this conference will answer all of your burning questions about marketing tech Malaysian SMEs to benefit as REV Media Group partners with MyMall Malaysian businesses are seeing results when they opt for targeted ads Cover image sourced from New Straits Times .

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