Digital Onboarding: Abbyy Identifies Identity In Human-To-App Bond

Cloud Digital Onboarding: Abbyy Identifies Identity In Human-To-App Bond Adrian Bridgwater Senior Contributor Opinions expressed by Forbes Contributors are their own. I track enterprise software application development & data management. Following New! Follow this author to stay notified about their latest stories.

Got it! Oct 8, 2022, 09:08am EDT | New! Click on the conversation bubble to join the conversation Got it! Share to Facebook Share to Twitter Share to Linkedin Digital onboarding is part of the way we now use apps. Abbyy Apps rule us. Mostly in a good way, albeit sometimes somewhat intrusively, software applications (apps) have become part of the operational firmament of life itself.

Often accessed via our smartphones, mobile-first app usage use cases span work, entertainment, home services, travel, banking, shopping and more. While some app usage on desktops, tablets and smartphones can be executed via a comparatively ‘casual’ relationship with the user – i. e.

users typically don’t need to log-in to use a city metro map, use a language translation app or to check the weather – many applications today need us to confirm our identity, often with cumbersome online forms or convoluted user credential checking systems. There’s a new piece of terminology surfacing here. We’re not turning on backs on the notion of the ‘log-in’, but we are widening the term and now talking about so-called ‘digital onboarding’ today.

What is digital onboarding? This is the process through which a user signs up for a new application-based service that is new to them and verifies their identity. Usually related to a web-based often mobile-first application, digital onboarding exists to make sure the user is the person that they claim to be. Carried out via a combination of technologies including biometrics, facial recognition, two and three-factor authentication tools and even liveness detection , digital onboarding is part of the way we now use apps.

While digital onboarding is clearly a good thing, we can also say that digital onboarding is also a troublesome thing. One of the critical steps in completing online and mobile forms involves providing personal identification data, however, more than half of consumers (68% according to this analyst report ) abandon an online onboarding process. Additionally, the Federal Trade Commission reports more than 2.

8 million consumers lost $5. 9 billion to fraud in 2021, including identity theft and imposter scams, an increase of more than 70 percent over 2020. MORE FOR YOU Hiring Refugees: How One Big Factory Did It This Belkin Charging Station Is An Essential iPhone Accessory (And On Sale For Prime Day) Los Angeles Rams Are On A Crusade To Get Pricey Wide Receiver Allen Robinson Into The Offensive Mix Aiming to make these processes work better, safer and more proficiently is Abbyy.

An intelligent automation company with a background in electronic document management, Abbyy Proof of Identity claims to be able to simplify document-centric digital onboarding processes while giving organizations confidence that customers, constituents, employees and partners are who they say they are. To avoid risks and expedite the onboarding process, more organizations are turning to document-centric identity-proofing methods where an image or video of the user’s identity document is compared with an image or video of the user’s face. Analyst house Gartner predicts that by 2023, 85 percent of organizations will be using document-centric identity proofing as part of their onboarding processes.

Banking, healthcare, government “More high-risk interactions are transacted online especially in banking, healthcare and government that require balancing trust in a person’s real-world identity with the customer’s expectation for a smooth user experience – and there needs to be a better way of doing it,” commented Bruce Orcutt, SVP of product marketing at Abbyy. “[Our] Proof of Identity [product] accomplishes this by leveraging our intelligent process automation technology into identity proofing and identity affirmation capabilities that are easy for customers and secure for businesses. ” Orcutt and team insist that this software tool can help organizations run their customer/user onboarding services better and experience lower abandonment rates.

The customer themselves should also get a better experience out of the process. The company has created this service using its Abbyy Vantage intelligent document processing technology and its Abbyy Timeline process intelligence offering. It provides ID reading, including mobile capture and document classification; ID verification, including image-tampering fraud detection; facial matching based on a top rated NIST-rated algorithm with extremely low bias… and exception handling for optional human auditing of certain transactions.

Have you got our app? Where all this gets us to is something of a step change in modern app usage. When the cash till register clerk at a budget supermarket (think Aldi in the US or UK, Lidl and perhaps Netto in central Europe) starts to finalize customer transactions with a quick ‘have you got our app?’ check (spoiler alert: if you don’t go to these shops – they do indeed do this) to make sure you get the promotional prices, then you know application ubiquity is with us. The bottom line is, if you want to get the ‘ jalapeno poppers ’ on special offer, then you had better get digitally onboarded.

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