Dutch Sport Tech Fund Invests In Cycling App Cofounded By Tour De France Stage Winner Tom Pidcock

Sustainability Dutch Sport Tech Fund Invests In Cycling App Cofounded By Tour De France Stage Winner Tom Pidcock Carlton Reid Senior Contributor Opinions expressed by Forbes Contributors are their own. I have been writing about transport for 30 years. New! Follow this author to improve your content experience.

Got it! Aug 3, 2022, 04:14am EDT | New! Click on the conversation bubble to join the conversation Got it! Share to Facebook Share to Twitter Share to Linkedin Ineos Grenadiers team’s British rider Tom Pidcock celebrates as he cycles past the finish line to . . .

[+] win the 12th stage of the 109th edition of the Tour de France cycling race, 165,1 km between Briancon and L’Alpe-d’Huez, in the French Alps, on July 14, 2022. (Photo by Thomas SAMSON / AFP) (Photo by THOMAS SAMSON/AFP via Getty Images) AFP via Getty Images Dutch Sport Tech Fund, an investment firm based in Amstelveen, Netherlands, has invested in a cycling community app cofounded by professional rider Tom Pidcock, winner of a critical stage in this year’s Tour de France. The fund seeks to invest in sports technology companies operating in athlete performance, data and analytics, as well as fan engagement.

Link My Ride , founded by Pidcock and former teammate Jacques Sauvagnargues, will allow riders, clubs, and brands to connect via a smartphone app and desktop platform. Mock up of the Link my Ride app Link My Ride A statement from Dutch Tech Sport Fund claims it is the first fund that focuses exclusively on this market. In 2019, the sports technology market was worth $11.

0 billion—6. 4% of the total sport market—and is projected to grow at 23. 1% per year to reach $31.

1 billion by 2024, said a statement from the fund. The Dutch Tech Sport Fund was founded in 2020 by Mark Snijders, a former professional footballer. Tom Pidcock of United Kingdom and Team INEOS Grenadiers competes in the breakaway during the 109th .

. . [+] Tour de France 2022, Stage 12 a 165,1km stage from Briançon to L’Alpe d’Huez on July 14, 2022 in Alpe d’Huez, France.

(Photo by Tim de Waele/Getty Images) Getty Images MORE FOR YOU Is Carbon Capture Another Fossil Fuel Industry Con? Sustainable Fashion Wants Brands To Redefine Business Growth Trouble With Predicting Future Of Transportation Is That Today Gets In The Way Link My Ride is in the final phases of development ahead of launching towards the end of this year. Pidcock won the Alpe d’Huez stage of this year’s Tour de France—this is one of world cycling’s most iconic climbs. Dutch Sport Tech Fund CEO Alexander Jannsen said: “As a fund, we were eager to penetrate the cycling market and community.

Link my Ride stood out, ticking all the boxes; a great business model, founders, advisors, and influencers; a charitable focus, a young and ambitious team, and a cool app. ” Other investments from the fund include participation in ZEST. GOLF, a business booking site for golf courses, and Jogo, recently acquired by soccer platform 433 and Horizm, whose clients include Liverpool, Chelsea, Real Madrid, Dortmund, and Juventus.

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