Instagram’s Twitter killer Threads app losing steam fast: Report

Instagram’s Twitter killer Threads app losing steam fast: Report IANS Updated: July 23rd, 2023, 08:20 IST in Business , Sci-Tech 0 Pic- IANS Share on Facebook Share on Twitter Share on WhatsApp Share on Linkedin San Francisco: Instagram’s Twitter competitor Threads is reportedly fast losing steam, a massive 70 per cent decline from its highest in early July. Despite Meta Founder and CEO Mark Zuckerberg claiming that “10s of millions of people come back daily” on Threads, the number of daily active users on Threads dropped for the second week down to 13 million, “a 70 per cent decline from a July 7 high point,” reports The Wall Street Journal. By comparison, Twitter’s daily active users are around 200 million.

“User engagement on Threads has continued to fall after an initial surge in sign-ups, putting pressure on parent Meta Platforms,” the report noted, citing Sensor Tower data. Data show user engagement has fallen 70 per cent as “executives focus on options such as a chronological feed,” it added. Meta executives, however, have said they don’t see the falloff as worrisome and have said they are working on additional features.

Threads is still new and needs several Twitter-like features to make it more competitive in the social media space. Earlier reports mentioned that the so-called Twitter killer’s daily use has gone down miserably, with time spent by users now down by 50 per cent from 20 minutes to just 10 minutes. Last week, Threads crossed 150 million user sign-ups despite a usage drop.

Meta launched Threads on July 5 for iOS and Android users in 100 countries, and it is among the top free apps on the App Store. According to Data. ai, the app has surpassed more than 150 million downloads worldwide, within seven days after its launch.

Recent information revealed that Threads has gained the largest user presence in specific markets, with India leading the way, accounting for approximately 32 per cent of its downloads. Following India is Brazil, contributing to approximately 22 per cent of Threads’ installations, and the US, representing nearly 16 per cent of the total. IANS Tags: Instagram Mark Zuckerberg Meta Threads Twitter Share Tweet Send Share Suggest A Correction Enter your email to get our daily news in your inbox.

Leave this field empty if you’re human: Related Posts Elon Musk wants Twitter users to get verified to earn thousands of dollars July 23, 2023 Here’s how to reset your view of ChatGPT to steer it to better results July 23, 2023 India moves from Russia to US for nuclear reactors, space research July 22, 2023 FPIs invested Rs 43, 804 crore in India in July July 22, 2023 Indian govt rejects Chinese BYD Motors’ plan to build $1 billion EV plant: Report July 22, 2023 ICICI Q1 profit rises 40% to Rs 9,648 crore in Q1 July 22, 2023 Leave a Reply Cancel reply Your email address will not be published. Required fields are marked * Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ.