Study: 57% Of Smartphone Users Don’t Click On Google Results

AI Study: 57% Of Smartphone Users Don’t Click On Google Results Johan Moreno Contributor Opinions expressed by Forbes Contributors are their own. Following New! Follow this author to stay notified about their latest stories. Got it! Oct 31, 2022, 11:03pm EDT | New! Click on the conversation bubble to join the conversation Got it! Share to Facebook Share to Twitter Share to Linkedin Signage in a wooded area featuring a Google logo, at the Googleplex, headquarters of the search .

. . [+] engine company Google in the Silicon Valley town of Mountain View, California, August 24, 2016.

(Photo by Smith Collection/Gado/Getty Images). Getty Images 57% of Google users don’t click on webpages when they search from their smartphones, insights from Semrush show. Even worse for the ad search giant: Only 0.

02% of mobile users are clicking on paid search ads, a statistic that may be concerning amid the rise of immersive social platforms, like TikTok. 29. 3% of smartphone Google users had to adjust keywords after the first search.

The marketing agency took an anonymous sample of 20,000 unique users, analyzing 609,809 search actions, but noted the difference between desktop and mobile traffic. On desktop, the study found that over 30% of desktop users refined or extended their Google searches, while 25% didn’t click on a website on the search results page. On average, 45% of desktop users take less than 10 seconds to make a decision after their main search.

That number drops down to 33% on mobile. This is while desktop users are more likely to visit a secondary page in their search than smartphone users. Instead, smartphone users are more likely to follow up their initial search with a search for a video related to that topic.

WASHINGTON, DC – AUGUST 07: In this photo illustration, the download page for the TikTok app is . . .

[+] displayed on an Apple iPhone on August 7, 2020 in Washington, DC. On Thursday evening, President Donald Trump signed an executive order that bans any transactions between the parent company of TikTok, ByteDance, and U. S.

citizens due to national security reasons. The president signed a separate executive order banning transactions with China-based tech company Tencent, which owns the app WeChat. Both orders are set to take effect in 45 days.

(Photo Illustration by Drew Angerer/Getty Images) Getty Images MORE FOR YOU Meet The Unknown Immigrant Billionaire Betting Her Fortune To Take On Musk In Space Vegan Dining Guide: Restaurants You Shouldn’t Miss In Columbia, South Carolina WWE Raw Results: Winners, News And Notes On October 31, 2022 It is not a coincidence that the engagement levels of the user groups differ. According to Semrush, desktop and mobile users engage inconsistently because of structural differences. For instance, users can scroll through search results faster and easier on a smartphone than on a desktop.

That means “Answer Boxes” and “Featured Snippets” do not resonate well with this subset of users. However, the percentage of no-clicks from desktop suggests the two features mentioned above are having an impact on click traffic. For content creators, the worst-case scenario is that users find answers on Google’s search engine results page without visiting a website.

But it is likely Google Search will be upended in the era of AI and machine learning. Gen Z is increasingly using social apps, like TikTok and YouTube, to find what they’re looking for . Google has even taken notice, with Knowledge & Information chief Prabhakar Raghavan telling TechCrunch the company was looking for ways to better index social media content.

“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search,” he told the publication. “They go to TikTok or Instagram. ” Follow me on Twitter or LinkedIn .

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