Friday, November 22, 2024

Trending Topics

HomeScienceThreads vs Twitter: Meta’s microblogging platform loses steam

Threads vs Twitter: Meta’s microblogging platform loses steam

spot_img

Threads vs Twitter: Meta’s microblogging platform loses steam IANS Updated: August 20th, 2023, 19:07 IST in Sci-Tech 0 Pic – IANS Share on Facebook Share on Twitter Share on WhatsApp Share on Linkedin San Francisco: Meta’s Twitter rival Threads has been in steady decline after peaking at around 50,000 daily active users globally on Android devices in early July and now stands at around 10 million. According to the digital intelligence platform Similarweb, the numbers are less than a tenth of Twitter’s (now X) usership, reports TIME. Over 10 million people joined the social media app within seven hours of its July 5 launch, according to the Meta Founder and CEO Mark Zuckerberg.

Threads became the most downloaded non-game app on its first day in a decade, as per the market intelligence data provider Sensor Tower, and surpassed 100 million users. Moreover, the report mentioned that the users on Threads spend just 2. 4 minutes a day on the app, down over 80 per cent from its early July peak.

Numerous celebrities and regular users have stopped posting on the app, and analysts believe it lacks cultural relevance and core communities to keep people engaged. “When I open it, I see a lot of very generic content that seems to be coming from a team of brand managers or public figures,” Kevin Driscoll, associate professor of Media Studies at the University of Virginia was quoted as saying. “As opposed to what made Twitter feel exciting and compelling in its heyday, which was a more direct conversation and live responses to things that were unfolding,” he added.

Threads made it incredibly simple for new users to sign up when it first launched. Many users didn’t even need to create a new, separate account: they could simply import their Instagram information, and their Threads feed would fill up with familiar faces right away. After the novelty factor ended, it became difficult to persuade people to open another app on their devices.

It didn’t help that Threads began as a mobile-only app with no desktop counterpart, the report said. Meanwhile, Meta has announced new features to Threads, including the ability to directly share posts in Instagram direct messages (DMs), a mention button and more. IANS Tags: Elon Musk Mark Zuckerberg Meta Threads Twitter Share Tweet Send Share Suggest A Correction Enter your email to get our daily news in your inbox.

Leave this field empty if you’re human: Related Posts India’s UPI praised by German embassy August 20, 2023 440MP camera sensor! This company already working on it August 20, 2023 Chandrayaan-3: ISRO successfully reduces lander module orbit, know all about landing schedule August 20, 2023 Urge India to reconsider PC import restrictions: Top industry groups ask US govt August 20, 2023 CSIR-NBRI research likely to increase shelf life of tomatoes August 20, 2023 Russia’s Luna-25 crashes into moon August 20, 2023 Leave a Reply Cancel reply Your email address will not be published. Required fields are marked * Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ.


From: orissapost
URL: https://www.orissapost.com/threads-vs-twitter-metas-microblogging-platform-loses-steam/

DTN
DTN
Dubai Tech News is the leading source of information for people working in the technology industry. We provide daily news coverage, keeping you abreast of the latest trends and developments in this exciting and rapidly growing sector.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

spot_img

Must Read

Related News