A tranquil oasis in the heart of Nepal

NEPAL, THOUGH relatively small in size, has firmly established itself as a must-visit travel destination. Beyond its diverse landscapes, it also boasts a wild side at the Chitwan National Park, a UNESCO World Heritage site. In recent years, the country’s hospitality sector has experienced significant growth, attracting both domestic and international travellers.

With its breath-taking scenery, rich cultural heritage and warm hospitality, the Asian nation has become a favoured choice for tourists seeking unique and enriching experiences. One of Nepal’s best-kept secrets is the recently opened Miraaya Wellness & Golf Resort, a spiritual wellness and golf holiday destination amid the peaceful woods. What sets the resort apart is its unique positioning in Nepalese hospitality as the first-ever luxury spiritual and healthful resort for vacationers in the region.

Miraaya is located near Buddhist and Hindu centres of faith and reverberates with tranquil healing energy and it represents the ultimate weekend getaway destination with the option to add activities such as in-house Nature walks, bird watching, mountain hike, aqua-aerobics, gardening and many more. It is a sacred sanctuary where every element, from the bricks to the air, resonates with the profound healing energy of the five active elements: Earth, Water, Fire, Air, and Ether. Strategically located, Miraaya is dedicated to providing a premium wellness experience with state-of-the-art spa treatments.

“Our accommodations feature spacious rooms, lagoon villas, and 10 exclusive club rooms, all equipped with modern amenities and personalised services tailored to individual preferences. Lastly, our diverse culinary offerings, prepared with locally sourced ingredients, provide an authentic and delightful dining experience at a range of restaurants,” says Rahul Chaudhary, MD & CEO, CG Hospitality Holdings. Shedding light on the thriving hospitality sector and attributing its success to the breath-taking scenery, cultural richness and warm hospitality the country offers, Chaudhary says that in a competitive industry, Miraaya Wellness & Golf Resort has not only survived but thrived, thanks to its exceptional services and a steadfast commitment to wellness.

He also highlights the resort’s distinctive features, including a challenging golf course, world-class wellness spa and luxurious accommodations. “Miraaya distinguishes itself through a holistic approach to wellness, offering programs tailored to individual needs, guided by expert wellness professionals,” he adds. Apart from room occupancy, Chaudhary talks about the various revenue streams at Miraaya, emphasising on wellness treatments, farm-to-table dining and targetted spa services.

“These programmes are guided by highly trained wellness experts who lead guests through personalised wellness journeys encompassing physical, mental and emotional wellbeing. From detoxification programmes to stress management workshops, Miraaya provides holistic solutions. This commitment to wellness is further reflected in our farm-to-table dining options.

We utilise locally sourced organic ingredients to prepare nutritious meals that cater to various dietary preferences,” he says. Chaudhary shares that the resort takes immense pride in its diverse culinary offerings, tantalising the taste buds of discerning guests. “With multiple specialty restaurants, each dedicated to different cuisines, we guarantee a memorable dining experience.

Our renowned chefs skilfully blend flavours and ingredients to craft culinary masterpieces. Whether it’s a refined dining affair or a casual poolside meal, Miraaya caters to every palate,” he observes. As travel priorities evolve, Miraaya Wellness & Golf Resort adapts to meet the changing preferences of both leisure and business travellers.

Chaudhary outlines how the resort caters to the quest for unique experiences among leisure travellers and offers tailored services for business travellers, ensuring a balanced work-and-play environment. Sustainability lies at the core of Miraaya’s operations. Chaudhary draws attention towards the resort’s green building design, water conservation efforts, local sourcing practices, organic farming and guest engagement initiatives.

“Miraaya aims to provide a responsible, eco-conscious experience for its guests while minimising its environmental impact,” he says. Chaudhary says the resort is a haven for diverse interests. “What truly distinguishes Miraaya is its wellness treatments and programmes, rooted in a natural, farm-to-skin philosophy.

These incorporate organic herbs and ingredients, delivering a distinct experience that revitalises the body and nourishes the skin, leaving it supple and rejuvenated. Our specialised spa services extend to detoxification treatments and targetted massages designed for effective pain management,” he says. The Indian market plays a pivotal role in Nepal’s thriving tourism industry.

“Thanks to its close proximity and deep cultural ties, India consistently contributes a significant number of tourists to Nepal each year. The historical and cultural connections between the two nations simplify the journey for Indian travellers exploring the neighbouring nation. Furthermore, the geographical nearness between India and Nepal enhances the convenience of travel for Indian tourists.

At Miraaya, around 30 per cent of guests arrive from India. This underscores the importance of the Indian market and its immense potential for fuelling Nepal’s tourism sector,” informs Chaudhary. To tap into the Indian market, Chaudhary shares that they have deployed a range of strategic approaches.

“Establishing a robust online presence is paramount for engaging with Indian travellers effectively. Leveraging social media platforms, travel websites and online booking portals, we showcase our offerings to attract prospective guests. Regular and engaging content, accompanied by captivating images and videos on platforms such as Facebook, Instagram and Twitter, aids us in building brand awareness and piquing the interest of Indian travellers,” he says.

The company has also employed targetted marketing techniques to directly reach out to the Indian market involving tailoring promotional materials, advertisements and marketing campaigns to cater to Indian preferences. Strong partnerships with Indian travel agencies have also been fostered to actively promote the resort to the clients. “In addition, we have introduced exclusive offerings and packages during exhibition periods, enticing Indian travellers to choose our property in Nepal for their memorable experiences,” he says.

This article was published in BW hotelier issue dated ” with cover story titled ‘BW HOTELIER THE BLEISURE SPECIAL’.