EE Smart Home Security: How A Mobile Network Aims To Transform The Security Market

Consumer Tech EE Smart Home Security: How A Mobile Network Aims To Transform The Security Market David Phelan Senior Contributor Opinions expressed by Forbes Contributors are their own. I write about lifestyle tech Following New! Follow this author to stay notified about their latest stories. Got it! Oct 29, 2022, 04:59am EDT | New! Click on the conversation bubble to join the conversation Got it! Share to Facebook Share to Twitter Share to Linkedin • EE partners with leading home security experts, Verisure, and leading cyber safety expert, Norton, .

. . [+] as part of new plans to open up the market for UK consumers • EE Smart Home Security powered by Verisure launches today, and combines EE’s best in class mobile connectivity back-up, with the latest home security tech, 24/7 professional monitoring as well as outstanding customer service in an accessible and affordable solution • EE Cyber Security Powered by Norton™ – launching in November 2022 – will help customers protect their devices, social media accounts and digital identities through one service • EE’s entry into the smart security sector will see it review new cutting-edge product innovations to provide consumers with the latest smart home security solutions • Security partnerships are the first of a new wave of agreements that will allow EE customers to buy exciting services beyond connectivity as part of their monthly bill Pictured: EE customers make the most of the new partnership with Verisure to install new security devices For more information please contact Harry Allen at The Academy on ee@theacademypr.

com or 07854 213215 EE Time was, a mobile phone network would promise good coverage for calls and texts and that was that. Things have changed, and the latest announcement from EE, the biggest mobile network in the U. K.

, shows how. The company has just revealed partnerships with Norton and Verisure. EE Smart Home Security is a 24/7 monitored home alarm package, installed by Verisure security engineers and monitored 24 hours a day by Verisure’s Alarm Receiving Center, which allows customers to speak to the Alarm Center at any time through an SOS feature.

This is different from self-monitored set-ups and the company claims a target response time of 60 seconds. There are two bundles. One is aimed at flats and apartments, which costs $29 (£25) a month and the other for houses, which is $35 (£30) a month.

Each has a one-off upfront fee of $58 (£50). The main difference is that the house package has extra shock sensors designed to detect intruders before they enter the home. Additionally, house package subscribers can upgrade with a smart doorbell, smart cameras and smoke detectors, for additional monthly fees.

EE Cyber Security powered by Norton, to give it its full name, provides protection against viruses and online threats, notifying customers if their personal information is found on the dark web, for instance. It’ll also alert them if unusual login activity is spotted. It’s available in November, initially only to EE mobile customers.

Both these initiatives are unusual for mobile phone networks. As Kester Mann, an analyst at CCS Insight, comments, “EE’s push into home security and cybersecurity is the next stage on its journey to expand beyond core connectivity offers. Partnering with established brands – rather than going solo – enables it to quickly bring new products to market, without significant upfront cost.

Security is a high-growth opportunity, but one also close to its connectivity roots. ” MORE FOR YOU The Inside Story Of Papa John’s Toxic Culture Designer Michael Leyva Raises The Bar For Fashion Shows In The Philippines #COVIDIsAirborne #BringBackMasks Trend, Questioning CDC Director’s Tweet on Covid-19 Precautions Mann also points out that the plans reflect an EE core principle, to ensure that its offers are more accessible, affordable and simpler to understand than others. This kind of broadening of a company’s aims can work well, though there is often also a risk involved.

EE’s venture looks promising. David Phelan Editorial Standards Print Reprints & Permissions.