Hong Kong’s versions of popular American fast-food chains are sometimes better than the original ones in the US. For example, the city is famously home to the McDonald’s Next concept , a version of the fast-food franchise that strives to be “modern and progressive. ” I visited the location in Admiralty, which has been called the “fanciest McDonald’s in the world.
” Here are seven things that surprised me when I visited. Modeled after Chipotle’s fast-casual concept, the build-your-own-salad bar has 19 ingredients, including different types of greens, quinoa, and sauces. Customers can take a few minutes to build their own salads while waiting for their made-to-order burgers to be served from the kitchen to the table.
I excitedly ordered my own burger at one of the many “Create Your Taste” kiosks. I could choose my preferences for bread, meat, and vegetables for my burger as I sifted through the screen’s many options. The burger selection offered choices of bun or bun-less and meat or Portobello mushroom, and the addition of top-notch ingredients such as Parmesan cheese, guacamole, caramelized onions, and even truffle sauce.
Even more surprising to me was that my custom burger cost less than $10. The cold-brew coffee looked like something straight out of a TV ad, and pictures of special menu items like pizza and tiramisu were plastered on posters and looked delectably delicious. Even the different coffee beans were nicely advertised as if they were a choice between sauvignon blanc or chardonnay.
Once I placed my order at the kiosk, I was dispensed a number to place on my table. A staff member brought my order, so I never even had to get up. Getting to dine in added a touch of the slow-food movement to the Happy-Meal experience.
The different seating arrangements catered to a variety of diners and groups, reminiscent of a restaurant-quality experience. For roughly $1, I ordered Sanrio My Melody-themed curly fries and a peach soda. The soda was fizzy with bits of peach jelly at the bottom of the drink and the fries were Cajun-style and slightly soggy from being cooked in oil.
Neither of these food items has remotely anything to do with My Melody, but the packaging was endearing and aesthetically pleasing. One can’t order curly fries or a brioche bun at the franchise in the US, so this was another perk of dining at McDonald’s Next. This McDonald’s seemed to be designed to make patrons want to stay for the whole day.
Equipped with wireless charging technology, the comfort and convenience of the restaurant’s amenities gave a nod to Hong Kong’s fast-paced urban culture. The space was decorated with untreated oak, polished concrete flooring, and understated line drawings of McDonald’s classic menu items. Open ceilings with visible ductwork and walls with exposed studs and joint work created a warehouse-style aesthetic that took the emphasis away from the setting and shifted my focus to the food .
This McDonald’s Next concept stole the show with a minimalist metallic design. .
From: insider
URL: https://www.insider.com/what-its-like-visiting-fanciest-mcdonalds-in-world-hong-kong-2022-5
