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6 cool swimsuit brands that should be on your radar this summer


Prices are accurate at the time of publication.When you buy through our links, Insider may earn an affiliate commission. Learn more.Youswim is a swim startup making suits that stretch to fit up to 7 sizes.YouswimGone are the days where swimwear options are limited to chain stores and mail order catalogs. With the rise of direct-to-consumer startups dedicated to making swimsuits well – including for all budgets and body types – it’s easier than ever to stock up on a new suit the summer that actually makes you feel great (and that not everyone around you will have). We rounded up some of the coolest new swimwear brands worth knowing about that prioritize quality and fit above all else, including ones from lingerie makers and former fashion editors, and plenty of styles you’ll be excited to show off poolside or in your vacation pics. Here are the best swimwear startups to know in 2022:Kitty & VibeKitty & VibeShop Kitty & VibeIf you’ve ever been frustrated by swimsuit bottoms that don’t feel made for you, then Kitty & Vibe is worth checking out. This swimwear startup has its own sizing system that offers two butt sizes for every hip size so you don’t run into the issue of too much or too little fabric. The inclusive system fits from a size small up to a 5X.The majority of the styles include bikinis – in every silhouette from bandeaus to underwire tops – though there are also two one-pieces to choose from. Nearly all of the options are colorful and patterned, so you may want to look elsewhere if your heart is set on neutrals.What to buy:Kitty & Vibe Ruffle Scoop Top$58.00 FROM KITTY & VIBEKitty & Vibe Plunge One Piece$98.00 FROM KITTY & VIBEKitty & Vibe High Hip Bottoms$52.00 FROM KITTY & VIBESummersaltSummersaltShop SummersaltChances are you’ve come across Summersalt at some point while scrolling through your Instagram feed. And it’s no surprise given the brand is best known for its wide range of well-fitting, colorful, photo-ready suits. Nearly all styles ring up at $95 (except for those that are part of limited-edition collaborations, like the latest collection with Rifle Paper Co.) and come in sizes 2-22. There are also options for those with a long torso, as well as maternity styles and matching kids’ suits.While one-pieces top the brand’s bestsellers list, including the signature one-shoulder Sidestroke, you’ll find plenty of two-piece options too. More recently, Summersalt expanded to include clothing, loungewear, activewear, pajamas, and swim cover-ups, so you can find all your next vacation essentials in one spot. Read our full review of Summersalt here.What to buy:Summersalt The Sidestroke$95.00 FROM SUMMERSALTSummersalt The Ruffle Backflip$95.00 FROM SUMMERSALTSummersalt The Perfect Wrap Bikini Top$50.00 FROM SUMMERSALTAndieAndieShop AndieAndie is a swimwear startup with a simple, classic design ethos and a serious focus on fit. In fact, the brand says its swimwear is based on sizing feedback from more than 300,000 women. If you don’t know where to start, Andie offers a fit quiz to help match you with the right suit.Expect to find plenty of solid-colored one-pieces and two-pieces in colors like black, navy blue, and red, as well as options for the amount of bottom coverage and a flat or ribbed fabric texture. The sizes range from XS-3XL, and prices average $95-$115. Several Insider Reviews team members tried Andie swimsuits and were fans.What to buy:Andie The Amalfi$95.00 FROM ANDIEAndie The Malibu$115.00 FROM ANDIEAndie The High Waisted Bottom—Ribbed$50.00 FROM ANDIECUUPCUUPShop CUUPLingerie startup CUUP is one of our favorite places to find comfortable, supportive bras, and last year the brand decided to lend its expertise to swimwear. Though there are only three top styles and four bottom styles (there are currently no one-pieces), each is classic enough to outlast trends and has a vintage feel that delivers understated glamour. This season, you can find a wider assortment of colors – like yellow, pink, and orange – in addition to the original neutral range. CUUP also has its own sizing system and can fit cup sizes up to an I.At $98 for tops and $68 for bottoms, CUUP is on the higher end of the spectrum, but the quality matches up and the material is sustainably made from regenerated nylon.What to buy:CUUP The Balconette Swim$98.00 FROM CUUPCUUP The Tap Swim$68.00 FROM CUUPCuup The Plunge Swim$98.00 FROM CUUPStylestStylestShop StylestThis newly-launched swimwear brand was founded by three fashion veterans – a former editor, stylist, and buyer – who struggled to find swimsuits with enough support. What makes Stylest different is that its product line includes a bra that’s designed to wear under swimsuits, dubbed by the brand as Aqualingerie.The swim bra can be worn on its own or paired with Stylest’s other swimsuits that include sculpting fabric and sleeved and non-sleeved options, so you can choose the suit that makes you feel best. Swim bra sizes go up to a size 42G and swimsuits go up to a size 2X.What to buy:Stylest 6-Way Convertible Swim Bra$98.00 FROM STYLESTStylest Sculpting One Shoulder Tie$198.00 FROM STYLESTStylest Sculpting Ruffle Sleeve Zip$218.00 FROM STYLESTYouswimYouswimShop YouswimYouswim works like magic to fit seven sizes into just one swimsuit. Each is made with the brand’s signature ultra-stretchy material that adapts to your fluctuating size (including pregnancy) and is meant to be supportive for both big and small busts. Right now, the suits fit sizes 2-14, but the brand says extended sizing can be expected soon.Youswim is also certified plastic negative, meaning the brand collects twice as much plastic trash from nature for every one ounce used in its swimwear. In addition to classic one-piece and two-piece silhouettes, you’ll also find swim shorts and tank tops. All the styles come in a huge assortment of colors.What to buy:Youswim Poise Cheeky Two-Piece$139.00 FROM YOUSWIMYouswim Eva Standard Waist Two-Piece$139.00 FROM YOUSWIMYouswim Eva One-Piece$139.00 FROM YOUSWIMRead the original article on Insider

From: insider
URL: https://www.insider.com/guides/style/best-new-swimsuit-startups-brands-2022-5

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